Planning Your Project
The resources and questions below can help you plan and budget the rollout of your iPad menus and wine lists. Feel free to contact us to discuss your project and best practices in more detail.
1. How are you thinking of using iPad menus?
The number of iPads required will vary depending on where you want to use smart menus. If your business wants to purchase iPads for guest use, you should see a greater increase in sales since the smart menus can be integrated in your core operation. If your business preferes not to acquire or control iPads, the "bring your own device" option may be attractive to start since a high percentage of guests bring connected devices with them when they travel.
Bar / Lounge
5 to 10
20 to 40
Guests use their
2. Do you want guests to be able to order directly from their device?
You may want to give guests the added convenience of being able to order directly from their table or room. Plate is integrated with leading point of sale systems such as MICROS, InfoGenesis, POSitouch, Dinerware, and NCR Quest with more being added all the time. This solution costs more due to the integration and licensing fees charged by point of sale companies. The additional cost can be quickly offset through increased orders and labor savings. It really is more of a question of whether your operation wants this capability as part of the guest experience. Some operators are progressive in giving guests as much control as possible, while others prefer not to go quite this far yet.
3. When do you want to rollout the program to guests?
We can have you up and running in less than a week, though usually things can take longer to come together on the hotel or restaurant side such as menus, copy, photos, staff, and budget approvals. We recommend starting to ready things 30 days prior to when you want to start the program. Of course, the more advance notice the better we can help you prepare.
4. What menus do you want on the iPad?
Operators vary in what they want to put on the iPad - wine list, dinner only, lunch? The Smart Menu system is flexible enough to accomodate any decision, so you can start with one and add more. There is no difference in price, whether you use one menu or three. In our experience we have found guests enjoy having an integrated menu so they can browse all the options available at a particular time - starters, mains, wines, and desserts.
5. Will you be able to get photos and notes?
While photos and notes are not required, we have found the more effort goes into the menu the more compelling the end experience and business impact. Guests respond very well to rich photos and more detailed wine information, capabilities that have not been traditionally available to them as part of the dining experience.